CASE STUDIES

Does your PR agency do this?

Success stories are how we demonstrate our results for the power of public relations. As each business challenge is unique, we develop custom strategies for every new client. We pitch and obtain regional, national, and international press in a variety of industries – and the results speak for themselves.

Vanessa Petronelli
Branding, Website, Marketing, & PR

THE CHALLENGE

Spiritual teacher & channelor wanted to expand her reach in the Hollywood circuit. Vanessa had no previous press at all, and came to Wadjet PR for help.

 

THE SOLUTION

We performed a full brand analysis in where we changed her branding words, elevator pitch, created press kit, new photos,  optimized her website layout, and fresh marketing materials. Promoting her diverse teaching methods, speaking, and coaching through compelling story telling & visuals.

  • Full Brand analysis
  • Shifted verbiage in taglines, branding words
  • Created an elevator pitch that summed up all of who Vanessa is & does
  • Opitimized website

Results

After mass media pitches, multiple targeted media lists, attended in person events, created & attended online events, and a variety of creative pitch angles, this campaign:

• Positioned her as an expert in her field: Life Coach | Spiritual Teacher | Channelor | Speaker

• Obtained more than 60 media placements in top tier outlets like GMA (twice!), KTLA, Your Morning (major Canadian show), Life & Style Magazine (Print), Good Morning La La Land, and more!!!

Press

View the various areas where Vanessa Petronelli has been discussed:

Publications
Videos
Audio
Press Kit

Melissa Kathryn
Branding, Business Coaching, Website, Marketing, & PR

THE CHALLENGE

Fitness expert, nutritionist, chef, women’s coach & author wanted to expand her reach in the Hollywood circuit. She felt she had a lot of offerings and wasn’t sure how to tie them all in together. She had very limited press and came to Wadjet PR for help. She also wanted her blue check on IG.

 

THE SOLUTION

We started with business coaching to dial in her niche & target market. We performed a full brand analysis in where we changed her branding words, elevator pitch, created press kit, new photos, optimized her website layout, fresh marketing materials, and elevated her social media accounts.

  • Tied in all of her offerings into one dialed in message
  • New Branding & targeted messaging
  • New Website
  • Elevated her social media
  • Positioned her as an expert in her field: Wholeness Coach | Weightloss Expert | Radio Host | Speaker | Author

Results

After mass media pitches, multiple targeted media lists, attended in person events, and a variety of creative pitch angles, this campaign:

  • Obtained more than 50 media placements in top tier outlets like KTLA, Parade, US Weekly (Print), Women’s Day, USA Today, Romper, ABC, and more!
  • Got her blue check on IG

Press

View the various areas where Melissa Kathryn has been discussed:

Press Page
Press Kit

Nicole Moore
PR

THE CHALLENGE

Love Coach Nicole Moore was looking for media coverage to create credibility to shift into working with more celebrities. She had only 4 current press at the time. She also wanted her IG blue check.

 

THE SOLUTION

We worked with her team on creating call to actions such as free coaching sessions for influencers & celebrities to help create a buzz. These free sessions would convert into influencer posts, podcasts (traded podcasts), and creating an online buzz. We targeted reality tv contestants who were looking for love. 

We created a branded press kit, and helped co-create fresh marketing materials for events. We pitched mainstream media, and landed many publications. 

Results

After mass media pitches, multiple targeted media lists, attended in person events, created & attended online events,  and a variety of creative pitch angles, this campaign:

  • Positioned her as an expert in her field: Celebrity Relationship Coach |  Body Language Expert | Speaker
  • Obtained more than 100 media placements in top tier outlets like Cosmopolitan Magazine (Print), People Magazine,  KTLA, ABC News, TODAY, Brides, Parade, US Weekly, Ask Men, USA Today, Women’s Day, Nikki Swift, Her Agenda,  and so many more!!!!
  • Had a weekly column as the celebrity body language expert on “The List,” and was a regular on “Nikki Swift.”
  • Gained celebrity clients
  • Worked with many reality stars & influencers 
  • Got her blue check on IG

Press

View the various areas where Melissa Kathryn has been discussed:

Press Kit